WSC DigitalStart a project

Cosmetics & retail

Parfums de France

Client : Parfums de France

Parfums de France

+210%

Online revenue

-80%

Stockouts

Le problème

A cosmetics shop in Douala managed its stock by hand, with no online catalog or structured marketing process — each sales channel lived isolated from the others.

La solution

We assembled a complete chain: ERP for stock and accounting, an e-commerce catalog auto-generated from the ERP, and marketing automation so the same information is never re-entered three times. The team now runs the entire cycle, from stock to sale, from a single tool, without depending on us to operate it day to day.

E-commerce & boutique en ligneERP & digitalisationMarketing digital
« En 6 mois, mes ventes en ligne représentent 40% de mon chiffre d'affaires total. Mes clientes commandent depuis Yaoundé, Bafoussam, et même depuis la diaspora en France. »
Sylvie Mbarga — Parfums de France — Douala